The product designer Valentin Vodev made it his life’s calling to develop a high-performance urban folding bike that makes mixed-mode commuting easy. In preparation for a trip to Cuba, he designed the first prototypes of the VELLO bike in 2009.
Through the support of Impulse, Austria Wirtschaftsservice GmbH, Valentin was able to perfect the VELLO bike with a team of product developers and manufacturers. After a four-year period to develop, test and optimize the folding mechanism, the frame geometry and the components, the VELLO bike became ready for production.
The VELLO bike was launched at the Vienna Design Week 2014 and featured on the crowdfunding platform Kickstarter. It won the Red Dot award “Best of the Best” 2015 and introduced onto the market in July 2015.
THE VELLO TEAM
From left to right: Valerie Wolff (Business Development), Valentin Vodev (Designer), Lenny (Fan), Paris Maderna (Product Developer), Jakob Illera (Mechanical Engineer).
Valentin Vodev is a product designer who’s been fascinated with mobility products and wheels ever since childhood. He holds two master's degrees from the University of Applied Arts in Vienna and from the Royal College of Art in London. One of his first experiments was the “Roller Buggy”, a baby carriage inspired by skateboarding, on which the lower part can be extended to a roller so that both parent and child can enjoy more ‘riding fun’. The journey continued, followed by such projects as the “Pullchair”, the smallest baby stroller in the world that can fit into a laptop bag, “Biquattro”, his final project for the Royal College of Art, and the “Vienna Bike”, a trike with a special tilting steering system. Many of Valentin’s mobility products have won internationally acclaimed design prizes, such as the Red Dot Best of the Best 2015, Red Dot Concept Award, the Incheon Design Prize in the category “green design”, the Dyson Award (International finalist) and the International Bicycle Design Award (three-time winner) as part of the Taipei Cycle Show. More about Valentin can be found here: www.valentinvodev.com
Valerie Wolff is the co-founder. Aside from influencing the design of the bike, she is mainly in charge of business development.