The VELLO bike is the brainchild of Valentin Vodev, and it derives from his inner drive to create innovative, modern forms of mobility for cities.
The award-winning industrial designer has been developing appropriate modes of urban transportation on commission or his own initiative for well over 10 years – from research and prototyping to the actual production of the commercially mature product. The idea of the VELLO bike led to his decision to join forces with entrepreneur Valerie Wolff to build a full-fledged folding bike manufacturing company.
The initial spark for VELLO came from a personal trip to the Caribbean in 2013: a two-wheeled companion was needed that would easily fit in the car, the airplane, and on public transportation. The rest is history: The first generation of VELLO bikes was enthusiastically received by the Kickstarter community in 2014 and triggered international attention and press coverage, in addition to winning the Red Dot award “Best of the Best” 2015 and "European Product Design Award 2017". The second generation saw an optimized folding mechanism and improved details, and more design prizes followed. With the latest generation, VELLO has moved up a notch by combining the advantages of a conventional model that folds in seconds and has an extraordinarily lightweight and minimalist design with a revolutionary electric drive. Thanks to its pedelec motor with K.E.R.S. technology, the e-version VELLO BIKE+ offers a potentially infinite cruising range.
THE VELLO TEAM
From left to right: Valerie Wolff (Business Development), Valentin Vodev (Designer), Lenny (Fan), Paris Maderna (Product Developer), Jakob Illera (Mechanical Engineer).
Valentin Vodev is a product designer who’s been fascinated with mobility products and wheels ever since childhood. He holds two master's degrees from the University of Applied Arts in Vienna and from the Royal College of Art in London. One of his first experiments was the “Roller Buggy”, a baby carriage inspired by skateboarding, on which the lower part can be extended to a roller so that both parent and child can enjoy more ‘riding fun’. The journey continued, followed by such projects as the “Pullchair”, the smallest baby stroller in the world that can fit into a laptop bag, “Biquattro”, his final project for the Royal College of Art, and the “Vienna Bike”, a trike with a special tilting steering system. Many of Valentin’s mobility products have won internationally acclaimed design prizes, such as the Red Dot Best of the Best 2015, Red Dot Concept Award, the Incheon Design Prize in the category “green design”, the Dyson Award (International finalist) and the International Bicycle Design Award (three-time winner) as part of the Taipei Cycle Show. More about Valentin can be found here: www.valentinvodev.com
Valerie Wolff is the co-founder. Aside from influencing the design of the bike, she is mainly in charge of business development.